Anglers travel far and wide to find the perfect fishing spot and some peace and quiet, but they also need somewhere to stay and rest. Do you have a lake side house or some accommodation near a fishing location? iFiske.ax offers the perfect place for you to market your place to stay to a very wide audience of anglers.

iFiske is a portal of Swedish fishing waters where anglers can also buy a fishing permit online. In 2019, we issue approximately 180 000 fishing permits. For all the fishing waters listed in the directory, we have images, text descriptions, maps, and much more. In other words, this is where you go when you plan your next fishing trip or vacation to Sweden.

The audience of iFiske at a glance (2019)

• iFiske.ax mainly attract anglers. The portal of iFiske.ax features 38 fishing areas and has been visited by 770000 unique visitors the last year (Source: Google Analytics), of these 2400 purchased a fishing permit.
• 90% of the visitors are from Sweden, 10% are fishing tourists from outside of Sweden. (Of these, 50% are from Germany, 15% from Denmark, 10% from Norway. The remaining 25% are from other countries in Europe)
• The site is available in three languages, Swedish, English and German.

Advertisement opportunity

Under the accommodation tab of a fishing area at iFiske.ax, we put your advertisement at the top (first) with the tag “iFiske recommends”. Below the highlighted advertisement, other 5-10 other accommodations are shown.

Under the “Map” tab of the fishing area, the location of the house is also shown as a map point (point of interest) among other the markers.

An ad includes

• A Title
• A textual description of 5-10 sentences
• A photo (4x3 dimension)
• A web address, if clicked, the button links the user to your site.
  We track the number of clicks and log the town/country of the person.
• Three optional “markers” to indicate if pets are allowed, if a boat is included or a boat can be rented.
• The ad can have different contents for Swedish, German and English languages.

Ad targeting

Ads can be targeted at:

• A single fishing area at iFiske
• At all fishing areas within a municipality (“kommun” in Swedish)
• At all fishing areas within a larger Swedish region (“län”)

For visitor statistics of visitors to each “Kommun” and “Län”, please see: https://www.ifiske.se/index.php/om-oss/annonsera

Price list (2019)

All prices are excl. Swedish VAT of 25% and invoiced one year in advance.

Note: For completely non-profit accommodations targeted at fishers, we offer advertisements for free.

Sounds like something for you? Please contact us at This email address is being protected from spambots. You need JavaScript enabled to view it. or give us a call.